Ghost Tweeting: Right or Wrong?
http://videos.webpronews.com/2009/12/29/ghost-tweeting-right-or-wrong/
Earlier this year at SES New York, Guy Kawasaki raised quite a stir when he gave his keynote address regarding his use of Twitter and specifically, his use of ghost tweeters. Although many SEOs disagree with the practice, Li Evans of Serengeti Communications defends him on the grounds of marketing.
Putting a Dating Approach to Social Media
http://videos.webpronews.com/2009/12/20/putting-a-dating-approach-to-social-media/
Social media marketing and its challenges is one of the most frequented topics among businesses. But would social media efforts be more effective if they were equated more closely to the dating process? According to Jennifer Evans Laycock, the Editor-in-Chief of Search Engine Guide, they would be.
Going Beyond Traditional Search
http://videos.webpronews.com/2009/12/18/wolfram-alpha-going-beyond-traditional-search/
The much anticipated Wolfram Alpha launched in May of this year. Although commonly referred to as a search engine, Wolfram Alpha is actually a computation engine. As Javed Panjwani, the Business Development Executive at Wolfram Alpha, explains, a traditional search engine creates a Web of documents and essentially generalizes what a user is looking for.
How CNN Stays on Top of SEO
http://videos.webpronews.com/2009/12/15/how-cnn-stays-on-top-of-seo/
What’s the biggest SEO challenge for a large media company such as CNN? According to Topher Kohan, the SEO Manager at CNN, keeping up with breaking news is the most demanding part of the process.
How to Avoid Duplicate Content
http://videos.webpronews.com/2010/01/05/how-to-avoid-duplicate-content/
Duplicate content issues are unfortunately, a continuing problem for webmasters. According to Shari Thurow of Omni Marketing Interactive, the search engines will likely pick the wrong pages if you let them determine which are the best pages on your site.
SEO And The Year Ahead
http://videos.webpronews.com/2010/01/01/amanda-watlington/
Whether or not you’re ready, next year is almost here, and this December-to-January transition point is always a convenient time to consider the direction things are taking. We won’t point you toward any feel-good movies or silly self-help books, though, as Amanda Watlington provided a more useful look at the SEO industry.
Syndication and Duplicate Content Issues
http://videos.webpronews.com/2009/12/31/syndication-and-duplicate-content-issues/
Syndicating content is a great way to build inbound links and that marketers should not shy away from it. The problem with syndication however lies in the fact that search engines can perceive your syndicated content as duplicated content – and that isn’t a good thing.
Why Social Media Is Important for Business
http://videos.webpronews.com/2009/12/23/why-social-media-is-important-for-business/
Multiple businesses are still fearful of embracing social media. Unfortunately, they do not realize that the conversation is already present, with or without them. With that said, it only makes sense to participate in the conversation.